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Eastern View is a small coastal town in the Surf Coast Shire, Victoria, Australia.Eastern View was a remote coastal area prior to the construction of the Great Ocean Road, which was opened to Eastern View, albeit in the form of a narrow gravel track, in March 1922. Only four houses were located in the area in 1924; a fifth was later extended and granted a liquor license as the Eastern View Hotel in 1927. The hotel owners later leased land on the ocean side of the Great Ocean Road and built a tennis court. The Eastern View Hotel was a popular tourist destination for many years, but closed in 1957. The Great Ocean Road Trust developed a nine-hole golf course at Eastern View in 1936. It closed at the beginning of World War II, and did not reopen. Both the former hotel building and the remnants of the golf course were destroyed in the Ash Wednesday bushfires in 1983.Eastern View Post Office opened on 1 July 1927, replacing a receiving office that had been open since 17 November 1924. It closed on 31 December 1967. A tollgate on the Great Ocean Road operated at Eastern View until the abolition of tolls when the Great Ocean Road Trust wound up and transferred control of the road to the state government in 1936. It was proposed in 1940 to rename the town "Herschell", in honour of the long-time chair of the former Trust, but this met with local resistance and did not occur.The Great Ocean Road Arch, which is located within the town, is a prominent landmark of the Great Ocean Road, and marks its official gateway.