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Safety Beach is a seaside town on the Mornington Peninsula in Melbourne, Victoria, Australia, 56 km (35 mi) south of Melbourne's Central Business District, located within the Shire of Mornington Peninsula local government area. Safety Beach recorded a population of 6,328 at the 2021 census.Safety Beach occupies slightly less than half the area of land between the foothills of Mount Martha and Arthurs Seat and borders Port Philip Bay to its west.
Martha Cove is a large inland harbour and residential development in Safety Beach. It was named after its location in the cove at the foot of Mount Martha. The project, which began in 2004, was initially heavily protested by residents. After experiencing considerable financial difficulties, Martha Cove recovered and became a thriving residential community.
Golfers play at the course of the Mount Martha Valley Golf Club on Country Club Drive, or at the Safety Beach Golf Course nearby.Shark Bay was the former name of Safety Beach. The scent from cattle farms nestled in the area attracted many sharks to the site. Flinders Shire later changed the name to Safety Beach. Many tourists feared swimming in ‘Shark Bay’ for obvious reasons even after the farms were shut down and shark sightings had decreased which now as we know it is named Safety Beach, an attempt to draw tourists to the area, and it worked. Now there are over 100 beach/bathing boxes located on the beach, accommodating thousands of tourists a year.
It was a breeding area for grey Nurse sharks in the 1950s and 1960s on the right side of the area towards Mount Martha and although they posed no threat many people would not swim because of the sightings and its subsequent name "Shark Bay".
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